About

THINK INSIDE THE BOX

Nope, it’s not a typo. The cliche, of course, is to think outside the box. This is where the big and bold, the fresh and exciting, the clever and brilliant ideas live. Outside the box.

But you also have to be on strategy. As a creative, I am presented a problem and tasked with creating a solution. There is a target to hit. A bullseye. I can shoot bold ideas all over the place but if they are not strategic ideas and don’t hit the target, they miss.

And thirdly, unsung and often despised, but possibly most important, are ideas that sell.
Because bottom line, if an idea isn’t sellable, it’s useless.

When all three converge? Bullseye! This is the box.
And that is where I think.

I’ve been an advertising art director for 20+ years and am currently Associate Creative Director at WPP/GTB Atlanta and creative lead for the Southeast Ford Dealers Advertising Fund (comprised of over 150 Ford Dealers.) Prior to this I worked and learned and sold ideas at Leo Burnett, FCB (Foote, Cone and Belding) and Luckie + Co.

– Patrick Miller

Email