Assorted work as creative lead/art director for the Southeast Ford Dealers.

Crafting Culturally Relevant Ads for an untapped Audience:
“Find Your Self”

Ford Bronco Sport Multicultural TV
Ford F-150 Multicultural TV
Ford Explorer Multicultural TV

Most successful partner promotion in Atlanta Braves history:
Win Money Mike’s Bronco

Win Money Mike’s Custom Bronco Sweepstakes: 90,000+ entries

Role & Leadership: Oversaw creative direction, and cross-channel communications.
Acted as primary spokesperson in client presentations.
Directed team to ensure messaging aligned with brand and campaign objectives.
Execution: Coordinated sweepstakes across social media, dealerships, email, and experiential activations.
Impact: Achieved measurable increases in participation and social engagement
Strengthened awareness of Ford Bronco.
Provided insights to guide future integrated sweepstakes campaigns.
Ford Mobile Service TV
Ford Bronco/Bronco Sport TV
Out-of-home Billboard
Out-of-home Billboard

2024 F-Series College TV

Auburn University/Coach Pearl F-Series TV

Multicultural Campaign “Born To Roll”

Ford Multicultural “Born To Roll”
Ford Explorer Multicultural TV
Ford Escape Multicultural TV
Digital Ad
Digital Ad
Digital Ad
Bronco Sport Multicultural TV
Ford F-150 Multicultural TV
Bronco Sport Facebook carousel ad
Explorer Facebook carousel ad
Ford F-150 Instagram story
Ford Escape Instagram story
Ford Explorer Instagram story
Point-of-purchase display
Ford / University of Georgia F-150 TV
Ford / Auburn University F-150 TV
Ford / University of Tennessee F-150 TV
Ford F-150 Print Ad
Ford F-150 Print Ad
Michael Harris II Player Card Photo Op
Go Dawgs!
Historical Reel: this is work prior to my current role as Creative Lead for the Southeast Ford Dealers

Thanks for looking.

Hawks activation: I’m not afraid to get in there!